Advertising & Affiliate Disclosure

Last updated: 1 December 2025

At SafeGamingSites.com, our goal is to help players in Malaysia, Singapore, and other regions find safer, more transparent online casinos.

This page explains:

• How SafeGamingSites.com makes money
• How affiliate links and tracking work
• How we select, review, and rank casinos
• How advertising and sponsored placements work
• What our relationship is (and is not) with the casinos we feature

We want you to clearly understand our business model, so you can judge our recommendations with confidence and make better-informed decisions about where to play.

1. What SafeGamingSites.com Is (and Is Not)

We are an independent comparison and review website for online casinos and gambling brands.

We do not own or operate any online casino, sportsbook, or gaming platform.

We do not accept bets, do not handle player funds, and do not process deposits or withdrawals.

When you click through from SafeGamingSites.com to a casino, you are dealing directly with that operator, under their terms and conditions. Our role is to research, test, and review casinos, then present information in a way that helps you play more safely and make informed choices.

You can learn more about who we are on our About SafeGamingSites.com page.

2. How SafeGamingSites.com Makes Money

SafeGamingSites.com is free for you to use. We do not charge readers any fees.

Our main source of revenue comes from commercial partnerships with some of the casinos and brands featured on our site. These partnerships generally work in two ways:

2.1 Affiliate commissions

• Some links to casinos are “affiliate links”.
• If you click one of these links and then sign up, deposit, or place qualifying bets, we may receive a commission from that casino or its affiliate program.
• This commission is paid by the casino, not by you. You pay the same amount and receive the same bonuses and odds whether you use our links or go to the casino directly.

This affiliate model is widely used across the online casino review industry and is what allows us to keep the site running at no extra cost to you.

2.2 Fixed fees and sponsored placements (occasionally)

• In some cases, a casino may pay a fixed fee to be listed, to join a special campaign, or to appear in a featured placement, such as a banner or a clearly labelled “Sponsored” position in a comparison block.

Regardless of the commercial model, our compensation does not change the price, odds, or bonus terms you receive from any casino.

3. How Affiliate Links and Tracking Work

When you click a link from SafeGamingSites.com to a casino:

1. The link may contain a tracking code or redirect through an affiliate tracking system.
2. If you sign up, deposit, or meet other agreed conditions, the casino or affiliate network can see that you originally came from our site.
3. We may then earn a commission or fee based on that activity.

To make this work, partners may use:

• Cookies or similar technologies to remember that you visited from our site
• Tracking parameters in the URL to attribute sign-ups, deposits, or other actions to SafeGamingSites.com

This tracking:

• Does not give us access to your personal banking details or account balance
• Does not change the amount you pay or the bonus you receive
• Is simply how casinos know which websites helped send them new customers

If you prefer not to support us in this way, you can visit a casino by typing its address directly into your browser instead of using our links. However, if you find our reviews and safety guidance useful, using our links is one way to help us continue our work at no extra cost to you.

For more on how we handle any data we do collect, please read our Privacy Policy.

4. Does Compensation Affect Our Rankings and Reviews?

Short answer:
Money can affect where a casino appears on some lists, but not what we say about it, how we score it, or whether we recommend it at all.

We separate our approach into three core principles:

4.1 Safety comes first

• We only consider recommending casinos that meet our minimum safety standards, including licensing, security, fair terms, and basic responsible-gambling tools.
• If a casino fails this baseline, we do not recommend it—even if there is a potential commercial partnership or high commission.

4.2 Editorial independence

• Our ratings, pros and cons, and safety warnings are written by our editorial and research team based on:
  • Hands-on testing (where possible)
  • Review of terms and conditions
  • Payment performance and support experience
  • Public player feedback and complaints
• We do not accept payment to change our opinions, hide serious problems, or re-write factual findings.
• Issues like unpaid winnings, unfair terms, or unresolved player complaints are not negotiable, even for paying partners.

For more on how we make editorial decisions, see our Editorial Policy.

4.3 Placement vs. judgement

• Among casinos that already meet our safety and quality criteria, compensation may influence placement or prominence.
  • For example, a paying partner might receive a featured banner, a “top spot” inside a block, or appear earlier in a comparison table.
• However, these commercial partners do not receive more favourable reviews, altered safety information, or hidden downsides. If our view of a casino changes, we update its review and may reduce or remove its visibility—even if it is a paying partner.

In other words:
We may be paid for visibility, but not for our verdict.

5. How We Select and Review Casinos

We do not list every casino that wants to work with us. Before a brand is recommended on SafeGamingSites.com, it must pass our internal checks.

Exact criteria can differ by country and regulator, but in general we look at the following areas.

5.1 Licensing and regulation

• The casino must hold a valid gambling licence from a recognised regulator.
• We check, where possible:
  • Licence number and status
  • Regulator reputation and track record on player protection
• Unlicensed or clearly unsafe operators are not recommended, even if they offer high commissions.

5.2 Safety, security, and payments

• Use of secure encryption (HTTPS/SSL) on key pages
• Clear information on deposits, withdrawals, and processing times
• Fair and understandable KYC / verification processes
• A track record of successful payouts and minimal unresolved complaints about non-payment or unfair confiscation of funds

5.3 Terms & conditions and bonus rules

• Transparent bonus terms, including wagering requirements, game weighting, maximum cash-out and eligible games
• No hidden traps in the small print that unfairly target casual players
• Reasonable withdrawal limits and clear policies on bonus abuse and irregular play

5.4 Game fairness and software

• Use of reputable software providers
• Evidence of fair games, such as use of RNGs tested or certified by recognised labs where applicable
• Clear information on game categories (slots, live casino, table games, etc.)

5.5 Customer support and player experience

• Availability and responsiveness of support channels (live chat, email, etc.)
• Overall usability of the site on desktop and mobile
• Support in relevant languages and time zones for our audience (for example, players in Malaysia and Singapore)

5.6 Responsible-gambling measures

• Access to tools such as deposit limits, loss limits, time-outs, and self-exclusion
• Visible responsible-gambling information and links to support organisations
• No obvious targeting of minors or vulnerable people

5.7 Player feedback and complaints

• Reports from players, forums, and other public sources about:
  • Payment issues
  • Account closures
  • Bonus disputes
  • Other unfair behaviour
• How the casino responds to complaints:
  • Do they resolve issues in good faith?
  • Do they ignore or dismiss legitimate concerns?

5.8 Commercial factors (secondary)

• Commission rates, promotional budgets, and special offers may influence which brands we can work with and how prominently they appear, but only after they meet our safety and fairness criteria.

Our reviews bring all these elements together using hands-on testing (where possible), terms analysis, and ongoing monitoring of licensing changes, offers, and player feedback.

You can see our step-by-step testing process on our How We Review & Rate Online Casinos page.

6. Advertising, Sponsored Content, and Banners

From time to time, SafeGamingSites.com may display banner ads, sponsored placements, or special campaigns for operators or related brands.

When any content is paid for or commercially influenced beyond standard affiliate links, we aim to:

• Clearly label it as “Advertisement”, “Sponsored”, “Sponsored Content”, or similar wording
• Keep sponsored messages visually distinct from regular editorial content where practical
• Ensure that sponsored content still meets our responsible-gambling standards and relevant legal requirements in the regions we target

Even when a page contains sponsored elements, our core review principles and safety criteria still apply.

7. Responsible Gambling and Legal NoticeOnline gambling laws vary by country and jurisdiction.

Online gambling laws vary by country and jurisdiction.

• Online gambling may be illegal or restricted where you live. It is your responsibility to check and follow the laws that apply in your region before playing.
• Our content is intended only for adults:
  • At least 18 years old, or
  • The legal gambling age in your jurisdiction, whichever is higher.

We strongly encourage you to:

• Gamble only with money you can afford to lose
• Set personal limits and stick to them
• Take breaks and stop if gambling stops being fun

SafeGamingSites.com cannot:

• Guarantee that any casino will approve your account, accept your payment method, or process your withdrawals within a specific time frame
• Guarantee that you will win money or recover any losses when you gamble

We provide information and comparisons, not financial, legal, or professional advice. If you feel gambling is becoming a problem, please seek help from recognised support organisations in your country, such as problem-gambling helplines, counselling services, or self-exclusion programs. Behind SafeGamingSites.com is a small team that shares the same goal:
to make online gambling safer and easier to understand for MY and SG players.

Our team includes:

• Reviewers & researchers
  Who test casinos, read the fine print, and compare payment and bonus terms.
• Content writers & editors
  Who turn complex rules into clear guides and keep reviews up to date.
• Data & support staff
  Who track changes in licences, promotions, and player feedback, and respond to messages from readers and operators.

Collective experience

Our team collectively brings experience across online casino operations, digital compliance, fraud prevention, responsible gambling research, and MY/SG player support. We have tested and reviewed dozens of casinos that accept Malaysian and Singaporean players, and we regularly monitor payment behaviour, bonus rules and complaint patterns to keep our assessments accurate and up to date.

We are independent, and we are always open to feedback from both players and casino operators who want to improve transparency and fairness.

We are adding author names and short bios to our guides and reviews so you can see who wrote what and what they specialise in.

8. Why This Disclosure Matters

Regulators and consumer-protection bodies expect websites like ours to be open about how they earn money from referrals and advertising.

For us, this disclosure is also about:

• Honesty – you understand how we keep the site running
• Trust – you can better judge our recommendations and rankings
• Safer play – you can see that our focus is on safety and fairness, not just promotions

Being transparent about our business model is part of our commitment to long-term trust with our readers.

9. Changes to This Policy

We may update this Advertising & Affiliate Disclosure from time to time to reflect:

• Changes in laws and regulations
• Changes in our business model or partnerships
• Updates to our editorial or review standards

When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed.

10. Questions or Concerns?

If you have any questions about:

• How we make money
• How our affiliate partnerships work
• Why a particular casino appears on our site or on a specific list

…please contact us using the details on our Contact page.

We welcome feedback and will do our best to respond clearly and in a timely manner.

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In Short: SafeGamingSites.com earns money through partnerships with some of the casinos we feature, but we do not sell our safety standards. Our mission is to help you find safer, more transparent places to play, and this Advertising & Affiliate Disclosure is part of that commitment to openness and trust.

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